{"id":79270,"date":"2011-10-20T09:19:00","date_gmt":"2011-10-20T07:19:00","guid":{"rendered":"https:\/\/bppultusk.edu.pl\/?p=79270"},"modified":"2024-06-06T09:28:50","modified_gmt":"2024-06-06T07:28:50","slug":"promocja-i-public-relations-w-bibliotece-pazdziernik-2011-r","status":"publish","type":"post","link":"https:\/\/bppultusk.edu.pl\/en\/promocja-i-public-relations-w-bibliotece-pazdziernik-2011-r\/","title":{"rendered":"Promocja i Public Relations w Bibliotece, pa\u017adziernik 2011 r."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">W ramach doskonalenia zawodowego 20. pa\u017adziernika 2011 r. w naszej bibliotece odby\u0142o si\u0119\u00a0<strong>szkolenie<\/strong>\u00a0dla nauczycieli bibliotekarzy <br>z powiatu pu\u0142tuskiego:<em><strong>\u00a0\u201ePromocja i Public Relations w Bibliotece\u201d<\/strong><\/em>, kt\u00f3re poprowadzi\u0142a Izabela Kosiorek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program szkolenia zawiera\u0142 m.in.:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>podstawowe definicje zwi\u0105zane z promocj\u0105,\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li>przedstawienie promocji jako cz\u0119\u015bci marketingu mix<\/li>\n\n\n\n<li>istot\u0119 marketingu mix w sferze us\u0142ug,\u00a0\u00a0<\/li>\n\n\n\n<li>elementy programu promocyjnego instytucji us\u0142ugowych,\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li>okre\u015blenie cel\u00f3w promocji w bibliotece,\u00a0\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li>formy promocji w bibliotece (wewn\u0119trzna i zewn\u0119trzna),\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li>znaczenie, formy i \u015brodki public relations i publicity (budowania reputacji),\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li>elementy identyfikacji wizualnej (np. ekslibris, kolory, druki firmowe, ulotki),\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li>badania marketingowe stosowane w konstruowaniu planu promocji biblioteki: analiza SWOT i inne techniki badawcze,<\/li>\n\n\n\n<li>sk\u0142adniki planu promocji,\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li>przyk\u0142ady planu promocji biblioteki,\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li>propozycje dzia\u0142a\u0144 promocyjnych.\u00a0\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0Dzi\u0119ki temu spotkaniu uda\u0142o nam si\u0119 osi\u0105gn\u0105\u0107\u00a0<strong>za\u0142o\u017cone\u00a0cele<\/strong>:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zapozna\u0107 nauczycieli z wiedz\u0105 dotycz\u0105c\u0105 promocji,\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li>zainteresowa\u0107 nauczycieli wykorzystaniem naszych zasob\u00f3w multimedialnych i dydaktycznych poprzez wyb\u00f3r zastosowanej formy przekazu (prezentacja multimedialna),<\/li>\n\n\n\n<li>podtrzymywa\u0107 wi\u0119zi i wsp\u00f3\u0142prac\u0119 z nauczycielami powiatu pu\u0142tuskiego. \u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Podczas prezentacji zwr\u00f3cono \u00a0szczeg\u00f3ln\u0105 uwag\u0119 na to, \u017ce promocja powinna s\u0142u\u017cy\u0107\u00a0<strong>poprawie funkcjonowania biblioteki, cz\u0119sto dobra promocja jest warunkiem jej istnienia.<\/strong>\u00a0Poza tym, mo\u017cliwo\u015b\u0107 zastosowania niekt\u00f3rych form promocji us\u0142ug \u00a0bibliotecznych, ze wzgl\u0119du <br>na brak funduszy, jest \u00a0ograniczona. W zasadzie reklama, jako forma odp\u0142atna i przygotowana przez firmy zewn\u0119trzne, nie jest mo\u017cliwa. Dlatego bardzo\u00a0<strong>wa\u017cne jest zaanga\u017cowanie samych pracownik\u00f3w biblioteki.<\/strong>\u00a0Od bibliotekarzy, ich zdolno\u015bci komunikacyjnych, fachowo\u015bci <br>i inwencji zale\u017cy, jak b\u0119d\u0105 postrzegani przez odbiorc\u00f3w us\u0142ug bibliotecznych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W podsumowaniu przypomniano istotne cele promocji w bibliotece, np.:\u00a0<strong>popularyzacj\u0119 zasob\u00f3w i us\u0142ug, edukacj\u0119 \u00a0lokalnego \u015brodowiska, animacj\u0119 \u017cycia kulturalnego, informatyzacj\u0119 \u00a0\u015brodowiska lokalnego, rozw\u00f3j \u00a0biblioteki.\u00a0<\/strong><br>Mamy nadziej\u0119, \u017ce nasze szkolenie zainspirowa\u0142o i zmotywowa\u0142o Kole\u017canki do podj\u0119cia dzia\u0142a\u0144 na rzecz promocji i budowania pozytywnego wizerunku ich plac\u00f3wek.<br>Za liczne przybycie bardzo dzi\u0119kujemy i zapraszamy do odwiedzania Biblioteki Pedagogicznej w Pu\u0142tusku.<\/p>\n\n\n\n<figure 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src=\"https:\/\/bppultusk.edu.pl\/wp-content\/uploads\/sites\/60\/2024\/06\/Public_Relations_91.jpg\" alt=\"\" class=\"wp-image-79390\" srcset=\"https:\/\/bppultusk.edu.pl\/wp-content\/uploads\/sites\/60\/2024\/06\/Public_Relations_91.jpg 622w, https:\/\/bppultusk.edu.pl\/wp-content\/uploads\/sites\/60\/2024\/06\/Public_Relations_91-300x232.jpg 300w, https:\/\/bppultusk.edu.pl\/wp-content\/uploads\/sites\/60\/2024\/06\/Public_Relations_91-24x19.jpg 24w, https:\/\/bppultusk.edu.pl\/wp-content\/uploads\/sites\/60\/2024\/06\/Public_Relations_91-36x28.jpg 36w, https:\/\/bppultusk.edu.pl\/wp-content\/uploads\/sites\/60\/2024\/06\/Public_Relations_91-48x37.jpg 48w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"480\" data-id=\"79393\" src=\"https:\/\/bppultusk.edu.pl\/wp-content\/uploads\/sites\/60\/2024\/06\/Public_Relations_92.jpg\" alt=\"\" class=\"wp-image-79393\" srcset=\"https:\/\/bppultusk.edu.pl\/wp-content\/uploads\/sites\/60\/2024\/06\/Public_Relations_92.jpg 612w, https:\/\/bppultusk.edu.pl\/wp-content\/uploads\/sites\/60\/2024\/06\/Public_Relations_92-300x235.jpg 300w, https:\/\/bppultusk.edu.pl\/wp-content\/uploads\/sites\/60\/2024\/06\/Public_Relations_92-24x19.jpg 24w, https:\/\/bppultusk.edu.pl\/wp-content\/uploads\/sites\/60\/2024\/06\/Public_Relations_92-36x28.jpg 36w, https:\/\/bppultusk.edu.pl\/wp-content\/uploads\/sites\/60\/2024\/06\/Public_Relations_92-48x38.jpg 48w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>W ramach doskonalenia zawodowego 20. pa\u017adziernika 2011 r. w naszej bibliotece odby\u0142o si\u0119\u00a0szkolenie\u00a0dla nauczycieli bibliotekarzy z powiatu pu\u0142tuskiego:\u00a0\u201ePromocja i Public [&hellip;]<\/p>\n","protected":false},"author":1786,"featured_media":79429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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ramach doskonalenia zawodowego 20. pa\u017adziernika 2011 r. w naszej bibliotece odby\u0142o si\u0119\u00a0szkolenie\u00a0dla nauczycieli bibliotekarzy z powiatu pu\u0142tuskiego:\u00a0\u201ePromocja i Public Relations w Bibliotece\u201d, kt\u00f3re poprowadzi\u0142a Izabela Kosiorek. Program szkolenia zawiera\u0142 m.in.:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 podstawowe definicje zwi\u0105zane z promocj\u0105,\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 przedstawienie promocji jako cz\u0119\u015bci marketingu mix istot\u0119 marketingu mix w sferze us\u0142ug,\u00a0\u00a0 elementy programu promocyjnego instytucji us\u0142ugowych,\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 okre\u015blenie cel\u00f3w promocji w bibliotece,\u00a0\u00a0\u00a0\u00a0 formy promocji w bibliotece (wewn\u0119trzna i zewn\u0119trzna),\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 znaczenie, formy i \u015brodki public relations i publicity (budowania reputacji),\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 elementy identyfikacji wizualnej (np. ekslibris, kolory, druki firmowe, ulotki),\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 badania marketingowe stosowane w konstruowaniu planu promocji biblioteki: analiza SWOT i inne techniki badawcze, sk\u0142adniki planu&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/bppultusk.edu.pl\/en\/category\/dzialalnosc-en\/wspomaganie-szkol-i-placowek-oswiatowych-en\/\" rel=\"category tag\">Supporting schools and educational institutions<\/a>","author_info_v2":{"name":"Monika Korpak-Le\u015bniewska","url":"https:\/\/bppultusk.edu.pl\/en\/author\/mkorpak\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/bppultusk.edu.pl\/en\/wp-json\/wp\/v2\/posts\/79270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bppultusk.edu.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bppultusk.edu.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bppultusk.edu.pl\/en\/wp-json\/wp\/v2\/users\/1786"}],"replies":[{"embeddable":true,"href":"https:\/\/bppultusk.edu.pl\/en\/wp-json\/wp\/v2\/comments?post=79270"}],"version-history":[{"count":10,"href":"https:\/\/bppultusk.edu.pl\/en\/wp-json\/wp\/v2\/posts\/79270\/revisions"}],"predecessor-version":[{"id":79477,"href":"https:\/\/bppultusk.edu.pl\/en\/wp-json\/wp\/v2\/posts\/79270\/revisions\/79477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bppultusk.edu.pl\/en\/wp-json\/wp\/v2\/media\/79429"}],"wp:attachment":[{"href":"https:\/\/bppultusk.edu.pl\/en\/wp-json\/wp\/v2\/media?parent=79270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bppultusk.edu.pl\/en\/wp-json\/wp\/v2\/categories?post=79270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bppultusk.edu.pl\/en\/wp-json\/wp\/v2\/tags?post=79270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}